First in-house designer, reporting to the Director of Product Management, designed web and mobile solutions for a suite of complex network planning SaaS products (WIN plan, WIN deploy, WIN touch, Confimotion) with cross-functional teams in Israel and abroad. Led user research, wireframing, prototyping, and usability testing while implementing UX methodology and mentoring product and engineering teams. Ensured cohesive user experiences, managed project timelines, and promoted the first-ever RADWIN Design System in collaboration with the engineering team.